SEO is not Independent

SEO don't have their own trend, SEO trend is like any other strategy is depend on a market trend, political trend, or may be mode. So, if you want to be a SEO-er, want succes in web marketing, search engine marketing, you must pay attetion on what is happening arround the world.

SEO is just a trick, tool. By this tool we can take advantage on marketing and selling product. But we can reach this good result if only we care with market trend. So, don't so proud with SEO ability, without a good ability to read market trend, your skill is only good in theory, in the classroom.

Market is not a classroom, market is the competition, where many theory want to win. There are many parameter influenced one and other.

Do you want to be a good SEO-er? Learn. Learn everything.
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Using Technorati

Technorati is one of parameter use by many advertisement program to set a blog value. Beside google Page rank, link popularity and alexa rank. Technorati use by blogger to view many traffic by their blog, from where place their blog clicked or accesed and to know how many blog linked into their blog.

Do you submit your blog to technorati? If not, register and submit by visit technorati website. Register like register a new email. Then you can claim your blog. You just enteed youir blog url and press next. To actiovate a blog, there are two type. Give your username and password of your blog account and the other is built new post with a link to confirmation. I choose the second choice.

I just submit this blog to be claimed.
This is the message from technorati:

Now create a post using the code below and publish it to your blog. You may delete the post after Technorati's spiders have seen it. (You'll know they've seen it when you come to your Technorati account page and this blog shows as claimed, and not "in progress").

I just type a link given by technorati and push the release buttton, and my blog will be officially claimed.

Technorati Profile
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SEO Targeting

SEO must have a plan. SEO must have a priority. SEO Must have a target. What is your product, who are your audience, what is your primary website language, where place you want your website will be accesed, what is about age range, etc. Talking about SEO is talking about marketing: selling product, whatever.

I have experience on promoting may blog using SEO trick. My blog is a tutorial blog write with my language, Indonesian. For the beginning, I want my blog accesed by many visitor form arround the world. I try to find many blog over the world with similar topic: blog tutorial. I try to leave a coment or send a private message to bog owner. I doing that in order to introduce my blog.

That way is not wrong, but not enough effective to running a big business. An my blog is know by many blogger, but with different languages, they then leave my blog. And my blog is alone again. What the problem? I try to show to everyone, actually we can server everyone, so we have to make a priority.

We have to make a priority, market target, regional, etc. Then I change my way. I make a priority. The result is, my blog ranking is increase, visitor is increase, and so my sales i sincrease to.
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Planning SEO, Understanding SEO

Talk about SEO (search engine optimization) is talk about how toplace our website on top posisition on search engine, or, make our website findable by search engine. So, if we running a business, and use SEO to promote website, our effort is about how to influence search engine results to drive online shoppers to specific Web sites. This process is called search engine optimization (SEO) and it is a hot topic.

Learning SEO is about learn how to give your web site search appeal, Target behaviors and draw the customers you really want, Employ social media in your search engine marketing, Optimize your site specifically for Google®, MSN®, or Yahoo!®, etc.

On using SEO trick, we start to create an SEO plan; There are many think must to prepare, like managing and keywords research, maximizing pay-per-click strategies; understanding the role of links and linking, know about robots, spiders, and crawlers, and by the process, we must always maintaining SEO, trying with other keywords, analyze a success rates.

Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site's search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more.
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Landing Page Design

PPC or pay per click like google adsense need a high traffic, more traffic is more chance to get click so more revenue. For beginner, there is a problem on choosing a better way how to increase a click on their PC program. Many, most of them, then give up and stop trying. PPC is a hard program, but with this program, we can get a high revenue, this program can be our passive income. If only we know the secret. If only we never give up. Try and try.

No matter which search engine you are using for your PPC campaign, one of the most important aspects of your campaign is the landing page. It is important that you include all the right elements in your landing page so that you make the best use of your campaigns and increase conversions and ROI.

On this srticle I will write about landing page optimization. What is landing page? Actually this trick is a trick, we design a good page that there a keyword and ad. This trick is used usually for advertise on PPC program, they looking for visitor, not PR. So, talk about landing page is talk about how efecttife our ad capmaign on PPC program. There are some point we have to optimized to build landing page, such us page must light to load, rich link content, full information, minimum exit link, etc.

Here are some essential elements you need for your landing page:

Keyword-optimized - Your landing page needs to be optimized around the keywords that you are using for your PPC campaign

Written to convert sales - Sales is important. Don’t focus so much on optimization that your content doesn’t sell. If it isn’t written to sell then no one will buy your merchandise.

Minimal outbound linking - We don't want visitor leave our page with no transaction, or we have to make a minimum value of passive isitor.

Load time - Load time is becoming more and more important, even for landing pages. Build a light-weigh page so easy to load.

Graphically appealing - Graphics don’t sell. They enhance. So enhance your landing page with graphics. But don’t let them dominate.
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Comparison MSN, GOOGLE and Yahoo

Running a website is about a competition to get good result on many search engine like google, msn, or yahoo search. Why position in search engine become so important? Because it is a cheapest way to promote your website or blog. This can drive much traffic to your website. This trick is call SEO, search engine optimization.

Many website owner try to find what is the algoritme used by each search engine script to determine such us page rank, position of million of website on the internet. Each search engine have an unique algoritme different than other. But, there are the same, they want rank many website by quality. With this standar, many search engine try to describe a quality of website with their own law.

If you want succes on promoting a website, you have to know what is behind google algoritme, yahoo, or MSN. Google become the most favourite search engine, and become the main standar used by many website owner to check their website quality. Google is the trendsetter on search engine.

As my experience, google is tend to use a title and meta description to index a keyword. You can use thi strick, make your page title as your keyword. May be you want get traffic from "google seo trick", you can use this title as your page title. I have some experience is succes on build page title as a keywotrd.

MSN, this serach engine is built bay asp.net, yes this is a microsoft search negine. But, as my confuse, I have a problem to promote my website coded using asp on MSN, than on google my website is indexed properly. What is the problem woth msn?

Yahoo, this is the second choice. I think yahoo is a good search engine too. You dont't need to submit your website or blog, and yahoo will index automatically depend on your blog popularity. Yahoo also use a title page and meta description to index page. For yahoo, you can add a meta keywords on your head section.

So, what is the important to optimize search engine: google, yahoo, msn. If you can, try to get top position on each.
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Using Keywords in URL Structure

What is important, using keyword in content or in url. The answer is can be different. upppon what is the purpose for. Using keyword in url is use for a temporal momment. One advantage of having the primary keyword in a website’s domain name is that even if some other sites link to the website using just its URL, the website still gets the benefit of the keyword as its anchor text.

Having keywords in the domain name helps to improve CTR (click thru rate) since the URL with the keyword gets bolded in the search results which grabs more attention of the searchers.

When this question was asked in the WebProWorld forums, a member said:

“Domain names are for people. There are plenty of sites at the top of the SERPs for their chosen keyword(s) that don’t have them in their domain name. Make the name easy to remember and spell because it’s for people.”

Quite true! If you make a search in Google for Computers, you will find that the sites placed at the top are leading computer brands that do not have the word “Computers” in their domain names.

If you are targeting a long keyword phrase such as “Refurbished Toyota Corolla for Sale” then trying to include this keyword in your domain name won’t be a good idea at all, at least from the users’ perspective. You’d be better off just putting up a Craigslist ad :)

However, there were views against this thought as well, another member of the WebProWorld forums said:

“We’ve seen good results with keywords in the URL, if no reason other than to entice searchers to click your search listing. Human visitors are becoming better at ignoring spam in search engine results, and are looking to important clues in your listing. Keywords in metadescriptions, titles and URLs get clicks.”

He has a point as well, with more and more spam sneaking into the search results, users now look for vital clues in the search engine listings to determine which link they should be clicking.

Also another member of the forums said:

“URLs are not so important for Google but do play a more important role with Yahoo. However, in more competitive categories so many other things come into play - branding particularly - that I wouldn’t be driven by the tld.”

Microsoft, Yahoo and Keyword Freindly Domains

So if you are targeting Microsoft and Yahoo in your search marketing campaigns, then you should probably have a domain name that has your targeted keyword in it, especially in Microsoft Live Search.

If you are targeting a moderate to highly competitive industry, then other vital things such as links and branding will easily outweigh the advantage that one gets from having keyword in the domain name, but the keyword in the domain or URL structure is highly beneficial in these search engines.

I also ran across this post in the Contractor Web Development community which nicely explains how each search engine treat domain name keywords

“Google, while highlighting keywords in the domain name, does not give preference to them, as that would be unfairly shifting favour to an aspect of a site that can easily be manipulated and does not necessarily determine content or its quality.

Yahoo has been reported to take into account domain name keywords in the past, but recent search results suggest that less emphasis is placed on domain name keywords, which has helped filter out keyword-stuffed and spam-riden sites with low quality content.

MSN Search apparently does take into account domain name keywords. As an example, compare the results of “cheap travel” on MSN Search and Google. You will notice that the MSN results are dominated by keyword domains containing the keywords cheap and travel, while Google results are not.”
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