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Friday, August 15, 2008

Landing Page Design

PPC or pay per click like google adsense need a high traffic, more traffic is more chance to get click so more revenue. For beginner, there is a problem on choosing a better way how to increase a click on their PC program. Many, most of them, then give up and stop trying. PPC is a hard program, but with this program, we can get a high revenue, this program can be our passive income. If only we know the secret. If only we never give up. Try and try.

No matter which search engine you are using for your PPC campaign, one of the most important aspects of your campaign is the landing page. It is important that you include all the right elements in your landing page so that you make the best use of your campaigns and increase conversions and ROI.

On this srticle I will write about landing page optimization. What is landing page? Actually this trick is a trick, we design a good page that there a keyword and ad. This trick is used usually for advertise on PPC program, they looking for visitor, not PR. So, talk about landing page is talk about how efecttife our ad capmaign on PPC program. There are some point we have to optimized to build landing page, such us page must light to load, rich link content, full information, minimum exit link, etc.

Here are some essential elements you need for your landing page:

Keyword-optimized - Your landing page needs to be optimized around the keywords that you are using for your PPC campaign

Written to convert sales - Sales is important. Don’t focus so much on optimization that your content doesn’t sell. If it isn’t written to sell then no one will buy your merchandise.

Minimal outbound linking - We don't want visitor leave our page with no transaction, or we have to make a minimum value of passive isitor.

Load time - Load time is becoming more and more important, even for landing pages. Build a light-weigh page so easy to load.

Graphically appealing - Graphics don’t sell. They enhance. So enhance your landing page with graphics. But don’t let them dominate.

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