SEO for beginner 2

To learn SEO, we must learn many properties that can affect a website’s ranking in search engines. These properties have very particular rules to follow that seem to change as soon as you have mastered one. Google have create a google webmaster guideline to guide a webmaster create a Search engine friendly (SEF) website.

Actually, there is many trick to play with google guideline. In the search engine marketing industry, some general consensus has been reached over basic search engine optimization tactics. This article will outline the preliminary steps to search engine ranking improvements.

There are two type of optimization, Onsite optimization and link building. Search engines “crawl” your website when determining its relevancy to keywords, website elements are important for search engine ranking. On-site details such as title tags, meta descriptions, keyword density and URL’s can have significant influence on search engine ranking. Targeted keywords should be placed in the title tags, meta descriptions and URL’s of your site. Additionally, the body text on the home page and on internal pages should reflect the title tag and meta descriptions in a relevant manor. Avoid duplicate content and assign different title tags and meta descriptions to each page.

When developing page text, you should also consider keyword density. Competitive analysis is one way to determine the appropriate keyword density as well as keyword placement in different site elements. There are many tools that can help you analyze the competition’s on-site layout; however, if you simply observe the pages of top ranking sites, you can get a pretty good idea yourself.

The important of link building.
Increasing the number of incoming links to your website is one of the best tactics for improving search engine ranking. Depending on the competition, the number of links needed to boost ranking varies. Like on-site optimization, looking at the competition is a good way to determine how many incoming links you should aim for. Developing a link goal is fairly simple; attaining links, however, can be very difficult.

There are several ways to acquire incoming links including article writing, forum posts, blog comments and press releases. Writing articles for submission sites such as ezinearticles.com and amazines.com is an easy and effective way to gain incoming links and improve keyword ranking. As long as you author an informative article (that incorporates your keywords without sounding spammy), submitted articles are generally published within one to two weeks. Be sure to incorporate links with keyword anchor text into the body of the article or in the resource box, depending on the site’s editorial guidelines.

On-site optimization and link building are just two of several search engine marketing strategies. Professional search engine optimization firms and consultants consider many more components than those briefly summarized above, but having a basic understanding of the structure behind search engine ranking is important for any professional involved in the online community.